One of the most important things you can do to attract and keep clients is to think, talk and act in a positive manner. Encourage your staff to smile and engage positively with customers as much as possible, at the end of the day, encourage and appreciate your staff by complimenting them on their positive behaviour with customers.Your spa should be a place where people can come to look and feel great. Other ways to improve your customer base include:
Provide High Quality Customer Service
Your ability to satisfy your customers directly influences the success of your day spa. Great customer service starts with a courteous and professionally trained staff. Once you’re able to make your existing customers leave happy on every visit, you can be sure they’ll keep coming back. Word-of-mouth advertising is a very effective form of marketing, and your satisfied clients will only be too happy to do that for you.
Add Reiki therapy to your services
Reiki is a gentle yet powerful form of energy therapy that provides physical, mental, emotional and spiritual balance, so that the body is even more effective at self-healing. If you’re not already providing reiki as a part of your day spa services, you should consider doing so. There are so many ways reiki can benefit your clients including: providing deep relaxation, cleansing toxins and impurities, easing fatigue and frustration, revitalising mind and body, and balancing the immune system. You can hire a reiki practitioner or have one of your current therapists master the art by taking some Reiki Master training courses in London.
Make use of social media
Social media is an invaluable tool for business these days. Choose from Facebook, Instagram, Twitter, or open a business account on all three. You can post information about new products and services, daily specials and promotions, new staff members, and so on. It’s also a great way to connect with your clients and provide them with great free beauty tips and tricks, and relaxation techniques. Encourage your customers to like pictures and comment on your posts. Your presence on social media will keep remind your customers that you are available, and give them a reason to come back to you.
Create a relaxing, comfortable and safe environment
Spas are supposed to feel safe, inviting and relaxing. Your clients will therefore expect an environment that is clean, comfortable and relaxing when they walk in. install comfortable couches and furniture in waiting areas. You can also provide coffee table books and/or magazines for reading. Ensure that the floors are swept after each customer leaves. Your towels, trimmers and other equipment should be cleaned and fresh for new customers. All the steps you take to improve comfort and relaxation at your spa will help you attract new customers and retain them for a long time.